Blogging is now an “in” thing that many people are now delving into this new kind of activity. It is now easy to build and publish your blog, with sites like Wix and Squarespace that offer drag-and-drop options for you to curate your site. And because it is now affordable for everyone to publish their websites, why not give it a try, right?
But because blogging is now popular all over the world, competition is high. Before, it was easier to find your niche as the blogging community is not as big as it is now. These days, you have to carve your path and make sure that you know what you are doing. You can’t be a jack of all trades anymore because people are now looking for experts whom they can look up to online.
If you are not sure as to how to start or improve your blog, here are some tips for you:
1. Do not forget to be authentic
Being you is the best gift that you can give to your audience. It is because, in this world of authenticity, people are now looking for those who can serve as their inspiration for their lives. So, there is no point in being someone that you are not just because of likes that you want for your site. You will see that the audience is smarter than what you think it is, so there is no point in being a copycat of another blogger. You have to be your own and make your site a perfect reflection of who you are.
So, it is crucial that you before you start publishing, you must know your brand. What do you stand for? Do you stand for ethical fashion? Hands-on parenting? Made-from-scratch food? These are some of the questions that you should be answering before you decide on putting up a blog.
Also, you cannot expect to be an A-list blogger straightaway. You need to build your audience, and that takes time. Take a hint from the award-winning digital agency — you cannot expect people to read your blog and be your avid followers right away. What makes you tick? Why should people follow you instead of other bloggers? These are essential questions to ask before you curate your content.
Make sure, too, that you stay true to your brand. You can’t go for one thing, and then jump into another when you think the going’s getting rough. To be authentic, you need to be able to stand up for what you believe in. Going against the grain may sound unpopular, but sometimes that’s all you ever need to succeed as a blogger.
2. Always be grateful to your followers
When starting out or improving your blog, you should not prioritize getting lots of followers or likes straightaway. You should not focus on the numbers; instead, getting organic followers must be your ultimate goal.
What makes organic followers genuinely amazing is with the idea that you are gaining a steady fan base that you can always count on. It takes time and dedication to gain organic followers, but all the effort will be worth it. But, mind you, getting people’s trust is only the beginning. You must make all the effort to make sure that they stay with you until the end. That’s the challenging part of maintaining your followers because sometimes, people’s interests change, or they get disinterested with your content. It is, then, essential for you to know what your audience likes and what content is most interesting to your avid followers. Although you still have to be authentic (which is very crucial), you must also know where to meet halfway with your audience.
Never “buy” fans, followers, or likes which may look great on the first look. This kind of business is now gaining popularity with more influencers and aspiring social media stars wanting to have their profiles on the popular side. The more followers you have, the higher your chances of getting media attention.
However, when you only “buy” followers, you lose out on many things. One crucial thing that you are losing out on is on knowing what’s relevant to your audience. Since you merely bought your audience for the sake of having a high number of followers, you do not get any idea as to what things you are doing right and wrong. You gain no direction since you don’t get the feedback that you are looking for. Instead, you only get the numbers, but not the quality that you need to help you grow as a blogger.
To gain a huge following, do not forget, too, the importance of making it easy for everyone to share your content. You can’t expect people to want to share your content if all the social media buttons are hidden behind the long content. Make an effort to tweak your site continuously, so it gets easy for everyone to share your site.
These are some of the cheap things that you can do to improve your site right now. It is not easy to maintain a blog these days because of the intense competition you are faced with, but if you tweak some of your blog’s features, you will see the results that you have always been looking for.